Tag Advertising

Adchain with Ken Brook

http://traffic.libsyn.com/sedaily/ADChain.mp3Podcast: Play in new window | Download Online advertising is a system of transactions that involve many different players. The user visits a publisher’s website; the publisher notifies an exchange that the user is on the website; the exchange presents an opportunity to a marketplace that can buy that opportunity to show the end user the ad. And this a simple example. The transactions in online advertising are as opaque

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http://traffic.libsyn.com/sedaily/adforprize_edited_fixed.mp3Podcast: Play in new window | DownloadThere are multiple paths to constructing a piece of software from start to finish. An individual programmer can build an entire product from scratch in a couple days. A giant corporation can commission a project and delegate responsibilities to hundreds of people. An open source community can use the wisdom of the crowds to efficiently build an operating system. Today’s episode is about another

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