Advertiser Trust with Marc Goldberg
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
Despite all the problems with online advertising, ads are not going away. Advertising is fundamental to the modern Internet economy.
Marc Goldberg is the CEO of Trust Metrics, a company that provides whitelisting for advertisers. A whitelist is a list of domains that are acceptable to run your advertisements on. In order to build a whitelist, you need to review thousands of sites to judge which ones are reasonable places to publish an advertisement. Marc joins the show to describe how to build and scale a system for reviewing websites and judging whether they are safe to run ads against.
If you like this episode, we have done other shows about advertising fraud. Download the Software Engineering Daily app for iOS and Android to hear all of our old episodes, and easily discover new topics that might interest you. If you don’t like this episode, you can easily find something more interesting by looking at the recommendation engine in the app.
The mobile apps are open sourced at github.com/softwareengineeringdaily. If you are looking for an open source project to hack on, we would love to get your help! The Software Engineering Daily open source community is building a new way to consume software engineering content. We have the Android app, the iOS app, a recommendation system, and a web frontend. If you are interested in contributing, check out github.com/softwareengineeringdaily–or send me an email: email@example.com