Despite all the problems with online advertising, ads are not going away. Advertising is fundamental to the modern Internet economy.
Marc Goldberg is the CEO of Trust Metrics, a company that provides whitelisting for advertisers. A whitelist is a list of domains that are acceptable to run your advertisements on. In order to build a whitelist, you need to review thousands of sites to judge which ones are reasonable places to publish an advertisement. Marc joins the show to describe how to build and scale a system for reviewing websites and judging whether they are safe to run ads against.
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