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Data Activation is the method of unlocking the knowledge sorted within your data warehouse, and making it actionable by your business users in the end tools that they use every day. In

Enterprise data warehouses store all company data in a single place to be accessed, queried, and analyzed. They’re essential for business operations because they support managing data

A customer data platform such as Segment allows developers to build analytics and workflows around customer data such as purchases, clicks, and other interactions. These customer data