Hightouch: Customer Data Warehouse
A customer data platform such as Segment allows developers to build analytics and workflows around customer data such as purchases, clicks, and other interactions. These customer data platforms (CDP) are often tightly coupled to an underlying data warehouse technology. Hightouch is a platform that provides an unbundled CDP–a platform that sits on top of your own data warehouse. The Hightouch team joins the show to talk about what they are building and the CDP ecosystem as a whole.
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