Tag ad tech

Advertiser Trust with Marc Goldberg

http://traffic.libsyn.com/sedaily/TrustMetrics.mp3Podcast: Play in new window | Download Despite all the problems with online advertising, ads are not going away. Advertising is fundamental to the modern Internet economy. In previous episodes of Software Engineering Daily, we have mostly dissected the problems of adtech–bots, tracking, fraud, brand safety. We have talked about some solutions–for example, JavaScript tags that you can put on a page to identify a bot before you serve it

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Brave Browser with Jonathan Sampson

http://traffic.libsyn.com/sedaily/Brave.mp3Podcast: Play in new window | Download Online advertising enables free content and services of the Internet. One of the free services that is powered by advertising is the browser. 60% of web browsing is done through Chrome, which is owned by Google, which is powered by advertising. The application that most of us use to explore the web is made by a company that relies on ads, so it

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Ad Fraud In Our Own Backyard with Shailin Dhar

http://traffic.libsyn.com/sedaily/ezanga.mp3Podcast: Play in new window | Download The online advertising industry is a giant casino. Giant technology companies are the casino owners, online publishers are the casino employees, the brand advertisers are the victims who keep returning to the casino to lose their money, and the small adtech companies are the sharks who make lots of money exploiting the inefficiencies of the system. One of these smaller adtech companies is

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