Ad Fraud Engineering with Praneet Sharma and Shailin Dhar

Advertising fraud occurs when a brand pays for an advertisement online and that advertisement is shown to an automated bot account that has been created to view ads. Advertising fraud is rampant on the Internet. It’s not possible to know how much money is lost to ad fraud, but the costs are in the billions of dollars.

Praneet Sharma and Shailin Dhar are the founders of Method Media Intelligence, a company that builds solutions around improving advertising quality. In previous shows, Praneet and Shailin have described the online advertising ecosystem in detail. They have told stories of bot farms, replay attacks, and adtech companies.

In today’s episode, Praneet and Shailin return to the show to discuss how advertising fraud is getting worse–not better. Praneet and Shailin worked with BuzzFeed reporter Craig Silverman, who was a previous guest on the show to talk about his remarkable findings about mobile advertising fraud, which accounts for hundreds of millions of dollars in theft every year.

Transcript

Transcript provided by We Edit Podcasts. Software Engineering Daily listeners can go to weeditpodcasts.com/sed to get 20% off the first two months of audio editing and transcription services. Thanks to We Edit Podcasts for partnering with SE Daily. Please click here to view this show’s transcript.


Sponsors

Deploy infrastructure faster; simplify life cycle maintenance for your servers; give IT the ability to deliver infrastructure to developers as a service like the public cloud. Go to softwareengineeringdaily.com/hpe and learn about how HPE OneView can improve your infrastructure operations.

Gremlin prepares your company for outages. They provide resilience as a service, using chaos engineering techniques pioneered at Netflix and Amazon. Prepare your team for disaster by proactively testing failure scenarios. Max out CPU, blackhole or slow down network traffic to a dependency, terminate processes and hosts. Each of these show you how your system reacts, allowing you to harden things before a production incident. Check out Gremlin and get a free demo by going to gremlin.com/sedaily.

Vettery is an online hiring marketplace that connects highly qualified job-seekers with inspiring companies. Once you’re accepted to Vettery, companies reach out directly to you. Sign up on vettery.com/sedaily and get a $500 bonus if you accept a job through Vettery.

Get ready to build content-rich websites and professional web applications with Wix Code. Store and manage unlimited data with built-in databases, create dynamic pages, make custom forms and take full control of your site’s functionality with Wix Code APIs and JavaScript. Plus, now you can get 10-percent off your Premium plan. Go to Wix.com/SED.

Software Weekly

Software Weekly

Subscribe to Software Weekly, a curated weekly newsletter featuring the best and newest from the software engineering community.