Tag ad fraud

Advertiser Trust with Marc Goldberg

http://traffic.libsyn.com/sedaily/TrustMetrics.mp3Podcast: Play in new window | Download Despite all the problems with online advertising, ads are not going away. Advertising is fundamental to the modern Internet economy. In previous episodes of Software Engineering Daily, we have mostly dissected the problems of adtech–bots, tracking, fraud, brand safety. We have talked about some solutions–for example, JavaScript tags that you can put on a page to identify a bot before you serve it

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Advertising Analytics with Jonah Goodhart

http://traffic.libsyn.com/sedaily/MoatAnalytics.mp3Podcast: Play in new window | Download Moat is one of the most successful advertising technology companies in history. After building a business from measurement of ad impressions, Moat was sold to Oracle for $850 million. Advertising powers the free content on the Internet. Measurement makes it easier for publishers to monetize their content. At Software Engineering Daily, we know this from firsthand experience. The podcast ecosystem has barely any

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Advertiser Bidding with Praneet Sharma

http://traffic.libsyn.com/sedaily/HeaderBidding.mp3Podcast: Play in new window | Download Content websites are supported by advertising. Most of the advertisements around the internet are dynamic ad slots that change depending on the user who visits the site. Those dynamic ad slots are available to a variety of different bidders. For each ad slot, an auction occurs. The highest bidder gets to serve an ad for that slot. Praneet Sharma is the co-founder of

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Ad Fraud Overview with Shailin Dhar

http://traffic.libsyn.com/sedaily/ShailinPresentation.mp3Podcast: Play in new window | Download The Internet runs on advertising. Advertising is subject to fraud–but then again, so is every system of online transactions. The amount of money lost in electronic payments fraud and ecommerce scamming is probably much greater than what is lost due to ad fraud. So why do we keep covering advertising fraud on Software Engineering Daily? More of our audience needs to know about

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Washington Post Engineering with Jarrod Dicker

http://traffic.libsyn.com/sedaily/wapo_edited_2.mp3Podcast: Play in new window | Download The Washington Post was acquired by Amazon CEO Jeff Bezos in 2013. Since then, the newspaper has started thinking more like a software company, opting to build new software rather than buy off-the-shelf third party solutions. Arc Publishing is a CMS built by The Washington Post to produce and display content. When you visit washingtonpost.com, you are viewing a site built with Arc

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Ad Fraud In Our Own Backyard with Shailin Dhar

http://traffic.libsyn.com/sedaily/ezanga.mp3Podcast: Play in new window | Download The online advertising industry is a giant casino. Giant technology companies are the casino owners, online publishers are the casino employees, the brand advertisers are the victims who keep returning to the casino to lose their money, and the small adtech companies are the sharks who make lots of money exploiting the inefficiencies of the system. One of these smaller adtech companies is

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Political Bots with Samuel Woolley

http://traffic.libsyn.com/sedaily/politicalbots_edited.mp3Podcast: Play in new window | Download Bots on the internet can be malicious, helpful, and everything in between. A bot that responds to all of your tweets might call you a socialist–that is malicious. Google crawls the web to index Google search. That is helpful. Social media marketing bots schedule 200 Twitter posts to go out throughout the day. That is either a little annoying or a little helpful

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Ad Fraud Research with Augustine Fou

http://traffic.libsyn.com/sedaily/adfraudresearch_edited.mp3Podcast: Play in new window | Download A huge percentage of online advertisements are never seen by humans. They are viewed by bots–automated scripts that are opening web pages in a browser and pretending to be a human. Advertising scammers set up web pages, embed advertisements on those pages, and then pay for bot traffic to come and view those advertisements. This aspect of the internet is bizarre and alarming.

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Ad Fraud Everywhere with Shailin Dhar

http://traffic.libsyn.com/sedaily/adfraudeverywhere_edited_2.mp3Podcast: Play in new window | Download Advertising fraud is easy, legal, and extremely profitable. A fraudster can set up a website, scrape content from the internet, and run programmatic advertisements against that website. The fraudster can then purchase bot traffic. Those bots will visit the page, consume advertisements, and return profit to the owner of the page. In a past life, Shailin Dhar worked for a company that set

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Botnet Facebook Likes with Derek Muller

http://traffic.libsyn.com/sedaily/likefraud_edited.mp3Podcast: Play in new window | Download Botnets have a massive influence on the Internet. As we have seen recently with the Mirai Botnet, IOT bots can take down companies as big as Netflix. In our recent episodes about advertising fraud, we’ve talked about how bots are being used to take billions of dollars of revenue from advertisers. Derek Muller is one of those advertisers who has spent money on

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Ad Tracking with Larry Furr

http://traffic.libsyn.com/sedaily/ghostery_edited.mp3Podcast: Play in new window | Download When you visit a web page, that web page can write data to a file on your computer, known as a cookie. Scripts on that page can also read from your cookie file to understand where you have been in the past. All of this data about you is getting shared between advertising companies like Google, Facebook, and AppNexus. Ghostery is a browser

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Ad Industry with Bob Hoffman

http://traffic.libsyn.com/sedaily/bobhofman_edited.mp3Podcast: Play in new window | Download Online advertising is heavily affected by a set of delusions and fraudulent practices that few people in the adtech industry have an interest in stopping. This is the curious, perverse nature of the world of online media. Some of the online advertising we see fulfills its job, when an ad successfully conveys a meaningful message from a marketer to a consumer. But there

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Ad Fraud with Ben Trenda

http://traffic.libsyn.com/sedaily/adfraud_edited.mp3Podcast: Play in new window | Download Advertising fraud takes billions of dollars out of the economy every year. We don’t know exactly how much money is being lost, because we don’t know what percentage of Internet users are bots. Are You A Human is a company designed to solve that exact problem, and provide a service for verifying whether a user is real or automated. Ben Trenda is the

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