Kubernetes Market with Adam Glick

Amazon Web Services is the leading cloud provider by a large margin. Amazon established its lead by being first to market in 2006, with Google and Microsoft taking several years to catch up to the huge business opportunity of the cloud.

Since 2008, Google Cloud has been working on cloud products for developers. It started with App Engine, which is widely used internally at Google, but has not had overwhelming public adoption. Over the last eleven years, Google has refined its understanding of how customers want to buy public cloud resources. Google Cloud products like Cloud Storage, Persistent Disk, and BigTable have given Google parity with many of the AWS public cloud offerings.

Although Google has caught up to AWS in terms of products, the enterprise market has continued to choose AWS as its default. AWS is widely perceived as  having more experience in running enterprise workloads, and a better responsiveness to customers.

In order to keep Amazon from running away with the cloud market entirely, Google needed to shift the competitive landscape to different territory. Kubernetes provided the paradigm shift that Google needed.

The market for cloud providers has changed completely due to Kubernetes. When Google open sourced Kubernetes, it created a common codebase for software companies to build software for managing distributed systems.

In the span of five years, Kubernetes has turned the world of cloud products into a world resembling the open source Linux ecosystem. This is a remarkable shift, and every infrastructure software vendor is still figuring out its strategy for adapting.

Adam Glick is the head of modern infrastructure and serverless marketing at Google. With Craig Box, he hosts the Kubernetes Podcast from Google, an excellent show about recent developments and evergreen concepts within the world of Kubernetes. Prior to Google, Adam worked at AWS for 3 years and Microsoft for twelve years. He has seen each of the major cloud providers up close and has a deep awareness for how each company thinks.

We had a great conversation about the cloud native landscape, podcasting, and developer marketing.


New Software Daily app for iOS. You can become a paid subscriber for ad free episodes at softwareengineeringdaily.com/subscribe



Transcript provided by We Edit Podcasts. Software Engineering Daily listeners can go to weeditpodcasts.com/sed to get 20% off the first two months of audio editing and transcription services. Thanks to We Edit Podcasts for partnering with SE Daily. Please click here to view this show’s transcript.


Engineers within Capital One work with new technologies and develop modern systems for banking customers. Capital One is led by the founders, and they are exploring new possibilities and working to build a bank for the future. Capital One is hiring–for New York, Dallas, DC, and many other cities across the United States. Capital One works in small, cross-functional teams which embrace a lean, agile approach to cloud native software development. Go to capitalonecareers.com/sed.

LogDNA lets you collect any logs from anywhere in a centralized log management tool with blazing fast search and automatic parsing of your logs. Whether it’s two routers in your basement or a hundred thousand Kubernetes containers spread across the world, LogDNA will allow you to aggregate all of your logs in a single place to create alerts, graphs, and visualizations for quick troubleshooting and insights into your log data. Give it a try today with a 14-day free trial, no commitment or credit card necessary, and get a free t-shirt to boot. softwareengineeringdaily.com/logdna

DigitalOcean offers a simple, developer-friendly cloud platform. It’s optimized to make managing and scaling apps easy with an intuitive API, multiple storage options, integrated firewalls, load balancers and more. With predictable pricing,  flexible configurations, and world-class customer support, you’ll get access to all the infrastructure services you need to grow. Get started on DigitalOcean for free at do.co/sedaily.

GoCD is a continuous delivery tool created by ThoughtWorks. It’s great to see the continued progress on GoCD with the new Kubernetes integrations–and you can check it out for yourself at gocd.org/sedaily.

Software Weekly

Software Weekly

Subscribe to Software Weekly, a curated weekly newsletter featuring the best and newest from the software engineering community.