Cloud Costs with Ran Rothschild

Cloud computing changed the economics of running a software company. Before the cloud, a software company had to purchase physical machines which often required thousands of dollars paid up front. The cloud allowed developers to deploy their applications for free, to operate a business for cheap, and to scale without hiring a dedicated team to manage the servers.

Building in the cloud is cheap, but scaling in the cloud can get expensive. A growing company can often save money by changing which cloud instances and services they use. Reducing the number of server instances, changing the size of compute instances, and changing rules around auto scaling. By using monitoring, dashboards, and regular analysis of where money is spent, a business can find thousands of dollars of wasted spend per month.

There are also broad strategic decisions around cost. One area to study is the use of “managed” services like Amazon DynamoDB, Google BigQuery, and Amazon Lambda. These services are proprietary, and can lead to lock-in. Sometimes they can be quite expensive. But they can save developers hours of time because they are easy to use, and provide high uptime guarantees.

Ran Rothschild works at DoIT International, a company that helps businesses figure out how to save money on their cloud infrastructure. He joins the show to discuss the places where the most money is wasted and how startups can manage their infrastructure in a cost-effective manner. He also tells some stories about significant overspend. Full disclosure: DoIT International is a sponsor of Software Engineering Daily.


Transcript provided by We Edit Podcasts. Software Engineering Daily listeners can go to to get 20% off the first two months of audio editing and transcription services. Thanks to We Edit Podcasts for partnering with SE Daily. Please click here to view this show’s transcript.


Datadog is a cloud-scale monitoring platform for infrastructure and applications. And with Datadog’s new Live Container view, you can see every container’s health, resource consumption, and running processes in real time. See for yourself by starting a free trial and get a free Datadog T-shirt!

Manifold makes your life easier by providing a single workflow to organize your services, connect your integrations, and share with your team. While Manifold is completely free to use, if you head over to you’ll get a coupon code for $10 which you can use to try out any service on the Manifold marketplace.

Triplebyte is a company that connects engineers with top tech companies. We’re running an experiment and our hypothesis is that Software Engineering Daily listeners will do well above average on the quiz. Go to

OpenShift is a Kubernetes platform from Red Hat. OpenShift takes the Kubernetes container orchestration system and adds features that let you build software more quickly. OpenShift includes service discovery, CI/CD, built-in monitoring and health management, and scalability. With OpenShift, you avoid getting locked into any particular cloud provider. Check out OpenShift from RedHat, by going to

Software Weekly

Software Weekly

Subscribe to Software Weekly, a curated weekly newsletter featuring the best and newest from the software engineering community.