Siftery Engineering with Ayan Barua

There are hundreds of different databases. There are tens of continuous delivery products. There is an ocean of cloud providers and CRM systems and monitoring platforms and sales prospecting tools.

The range of available software products is so diverse that it can be overwhelming to figure out which products to buy. Siftery is a company that was started to index software products and help buyers make decisions. Siftery can build a data set from your web site or from your Google account, assess your software stack, and compare those software products to others on the market.

In a previous show with Ayan Barua, we discussed how engineers should explore the question of build vs. buy. In today’s episode, Ayan joins the show to discuss how Siftery has evolved, and the engineering behind Siftery products. A newer Siftery product called Track can ingest banking transactions, QuickBooks records, or other transaction histories and use that information to compile the cost structure of your software company, and we spent the latter part of our conversation discussing why and how they built it.


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A cloud monitoring platform built by engineers, for engineers, Datadog enables full-stack observability for modern applications. See across all your servers, containers, apps, and services in one place to monitor performance and make data-driven decisions. Datadog integrates seamlessly to gather metrics and events from more than 200 technologies, including cloud providers, databases, and web servers. With built-in dashboards, algorithmic alerts, and end-to-end request tracing, Datadog helps teams monitor every layer of their stack in one place. But don’t take our word for it—start a free trial today & Datadog will send you a free T-shirt! Visit to get started.  

Airtable is hiring creative engineers who believe in the importance of open-ended platforms that empower human creativity. Airtable is a uniquely challenging product to build, and they are looking for creative frontend and backend engineers to design systems on first principles— like a realtime sync layer, collaborative undo model, formulas engine, visual revision history, and more. Check out jobs at Airtable by going to

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