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A customer engages with a company across a variety of channels–email, Zendesk, Salesforce, online advertising. Unifying those data sources and getting a dashboard into the entire customer experience is the goal of Usermind, a customer engagement hub. If you can get all of that data unified in one place, it creates a tool that salespeople, customer service, and marketing can all look at to see how users are engaging with a company.
Michel Feaster is the CEO of Usermind, and she joins the show to describe how Usermind works and the engineering behind the product. To connect all the different APIs from all those other companies makes this a complicated integration problem, and hearing the Usermind strategy for managing integrations will be useful to anyone listening who is building a product with lots of external API integrations.
Stay tuned at the end of the episode for Jeff Meyerson’s tip about launching a side business: brought to you by Indeed Prime.
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