Tinder is a popular dating app where each user swipes through a sequence of other users in order to find a match. Swiping left means you are not interested. Swiping right means you would like to connect with the person. The simple premise of Tinder has led to massive growth, and the app is now also used to discover new friends and create casual meetings.
Every social network knows–if you are not growing, then you are dying. Growth is so important to Tinder, they have a large engineering organization devoted to five facets of growth: new users, activation, retention, dropoff, and anti-spam.
These five segments cover the entire Tinder user lifecycle, and there is a sub-team in charge of each of the five areas. No matter what kind of Tinder user you are, there are growth engineers focused on your experience.
Alex Ross is the director of engineering for the growth team at Tinder. His job requires a mix of data science, data engineering, psychology, and setting proper KPIs (key performance indicators). Each subteam has KPIs that determine how well they are doing with growth–and if the wrong KPI is set, it can create bad incentives. For example, a growth team that is focused only on getting users to spend more time engaging with Tinder would have an incentive to create so-called “dark patterns” that trigger addiction.
If you like this episode, we have done many other shows about data science and data engineering. Download the Software Engineering Daily app for iOS to hear all of our old episodes, and easily discover new topics that might interest you. You can upvote the episodes you like and get recommendations based on your listening history. With 600 episodes, it is hard to find the episodes that appeal to you, and we hope the app helps with that.
Flip the traditional job search and let Indeed Prime work for you while you’re busy with other engineering work, or coding your side project. Upload your resume and in one click, gain immediate exposure to companies like Facebook, Uber, and Dropbox. Interested employers will reach out to you within one week with salary, position, and equity up front. Don’t let applying for jobs become a full-time job. With Indeed Prime, jobs come to you. The average software developer gets 5 employer contacts and an average salary offer of $125,000. Indeed Prime is 100% free for candidates – no strings attached. Sign up now at indeed.com/sedaily
Amazon Redshift powers the analytics of your business–and Intermix.io powers the analytics of your Redshift. Intermix.io gives you the tools you need to analyze your Amazon Redshift performance and improve the toolchain of everyone downstream from your data warehouse. The team at Intermix has seen so many Redshift clusters, they are confident they can solve whatever performance issues you are having. Go to intermix.io/sedaily
to get a free 30-day trial. Intermix collects all your Redshift logs and makes it easy to figure out what’s wrong so you can take action. All in a nice, intuitive dashboard. Go to intermix.io/sedaily
to start your free 30-day trial.
GrammaTech CodeSonar helps development teams improve code quality with static analysis. It helps flag issues early in the development process, allowing developers to release better code faster. CodeSonar can easily be integrated into any development process. CodeSonar performs advanced static analysis of C, C++, Java, and even raw binary code. CodeSonar performs unique dataflow and symbolic execution analysis to aggressively scan for problems in your code. Just like battleships use sonar to detect objects deep underwater, engineers use CodeSonar to detect subtle problems deep within their code. Go to go.grammatech.com/sedaily
to get your free 30-day trial, exclusively for Software Engineering Daily listeners and unleash the power of advanced static analysis.