Advertiser Trust with Marc Goldberg

http://traffic.libsyn.com/sedaily/TrustMetrics.mp3Podcast: Play in new window | Download Despite all the problems with online advertising, ads are not going away. Advertising is fundamental to the modern Internet economy. In previous episodes of Software Engineering Daily, we have mostly dissected the problems of adtech–bots, tracking, fraud, brand safety. We have talked about some solutions–for example, JavaScript tags that you can put on a page to identify a bot before you serve it

Continue reading…