Bad Men with Bob Hoffman

http://traffic.libsyn.com/sedaily/BadMen.mp3Podcast: Play in new window | Download In the 1960s, advertising agencies were high-dollar creative producers. A client would come to an ad agency and pay millions of dollars for artistic messaging that would convince a consumer to buy a product. How could you measure the success of these advertising campaigns? Maybe you could see success in the sales data. Maybe people were starting to talk about the product. Ultimately,

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