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http://traffic.libsyn.com/sedaily/AugustineFou.mp3Podcast: Play in new window | Download Advertising fraud continues to plague the Internet. We do not know the scope and scale of that fraud. How many ads on the Internet are viewed by bots? Estimations range from 2% to 99%. Advertisers are slowly becoming more educated about fraud, thanks in part to Dr. Augustine Fou. Dr. Fou is a full-time advertising fraud researcher. He looks at data sets of
http://traffic.libsyn.com/sedaily/adfraudresearch_edited.mp3Podcast: Play in new window | Download A huge percentage of online advertisements are never seen by humans. They are viewed by bots–automated scripts that are opening web pages in a browser and pretending to be a human. Advertising scammers set up web pages, embed advertisements on those pages, and then pay for bot traffic to come and view those advertisements. This aspect of the internet is bizarre and alarming.
http://traffic.libsyn.com/sedaily/adfraudeverywhere_edited_2.mp3Podcast: Play in new window | Download Advertising fraud is easy, legal, and extremely profitable. A fraudster can set up a website, scrape content from the internet, and run programmatic advertisements against that website. The fraudster can then purchase bot traffic. Those bots will visit the page, consume advertisements, and return profit to the owner of the page. In a past life, Shailin Dhar worked for a company that set
http://traffic.libsyn.com/sedaily/likefraud_edited.mp3Podcast: Play in new window | Download Botnets have a massive influence on the Internet. As we have seen recently with the Mirai Botnet, IOT bots can take down companies as big as Netflix. In our recent episodes about advertising fraud, we’ve talked about how bots are being used to take billions of dollars of revenue from advertisers. Derek Muller is one of those advertisers who has spent money on
http://traffic.libsyn.com/sedaily/adfraud_edited.mp3Podcast: Play in new window | Download Advertising fraud takes billions of dollars out of the economy every year. We don’t know exactly how much money is being lost, because we don’t know what percentage of Internet users are bots. Are You A Human is a company designed to solve that exact problem, and provide a service for verifying whether a user is real or automated. Ben Trenda is the