Tag Bob Hoffman

Bad Men with Bob Hoffman

http://traffic.libsyn.com/sedaily/BadMen.mp3Podcast: Play in new window | Download In the 1960s, advertising agencies were high-dollar creative producers. A client would come to an ad agency and pay millions of dollars for artistic messaging that would convince a consumer to buy a product. How could you measure the success of these advertising campaigns? Maybe you could see success in the sales data. Maybe people were starting to talk about the product. Ultimately,

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Ad Industry with Bob Hoffman

http://traffic.libsyn.com/sedaily/bobhofman_edited.mp3Podcast: Play in new window | Download Online advertising is heavily affected by a set of delusions and fraudulent practices that few people in the adtech industry have an interest in stopping. This is the curious, perverse nature of the world of online media. Some of the online advertising we see fulfills its job, when an ad successfully conveys a meaningful message from a marketer to a consumer. But there

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