Tag adtech

Bad Men with Bob Hoffman

http://traffic.libsyn.com/sedaily/BadMen.mp3Podcast: Play in new window | Download In the 1960s, advertising agencies were high-dollar creative producers. A client would come to an ad agency and pay millions of dollars for artistic messaging that would convince a consumer to buy a product. How could you measure the success of these advertising campaigns? Maybe you could see success in the sales data. Maybe people were starting to talk about the product. Ultimately,

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Adchain with Ken Brook

http://traffic.libsyn.com/sedaily/ADChain.mp3Podcast: Play in new window | Download Online advertising is a system of transactions that involve many different players. The user visits a publisher’s website; the publisher notifies an exchange that the user is on the website; the exchange presents an opportunity to a marketplace that can buy that opportunity to show the end user the ad. And this a simple example. The transactions in online advertising are as opaque

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