Ad Fraud Science with Augustine Fou

http://traffic.libsyn.com/sedaily/AugustineFou.mp3Podcast: Play in new window | Download Advertising fraud continues to plague the Internet. We do not know the scope and scale of that fraud. How many ads on the Internet are viewed by bots? Estimations range from 2% to 99%. Advertisers are slowly becoming more educated about fraud, thanks in part to Dr. Augustine Fou. Dr. Fou is a full-time advertising fraud researcher. He looks at data sets of

Continue reading…