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There is a quote from Jeff Bezos: “70% of the work of building a business today is undifferentiated heavy lifting. Only 30% is creative work. Things will be more exciting when those numbers are inverted.”
That quote is from 2006, before Amazon Web Services had built most of their managed services. In 2006, you had no choice but to manage your own database, data warehouse, and search cluster. If your server crashed in the middle of the night, you had to wake up and fix it. And you had to deal with these engineering problems in addition to building your business.
Technology today evolves much faster than in 2006. That is partly because managed cloud services make operating a software company so much smoother. You can build faster, iterate faster, and there are fewer outages.
If you are an insurance company or a t-shirt manufacturing company or an online education platform, software engineering is undifferentiated heavy lifting. Your customers are not paying you for your expertise in databases or your ability to configure load balancers. As a business, you should be focused on what the customers are paying you for, and spending the minimal amount of time on rebuilding software that is available as a commodity cloud service.
Rich Archbold is the director of engineering at Intercom, a rapidly growing software company that allows for communication between customers and businesses. At Intercom, the engineering teams have adopted a philosophy called Run Less Software.
Running less software means reducing choices among engineering teams, and standardizing on technologies wherever possible.
When Intercom was in its early days, the systems were more heterogeneous. Different teams could choose whatever relational database they wanted–MySQL or Postgres. They could choose whatever key/value store they were most comfortable with.
The downside of all this choice was that engineers who moved from one team to another team might not know how to use the tools at the new team they were moving to. After switching teams, you would have to figure out how to onboard with those new tools, and that onboarding process was time that was not spent on effort that impacted the business.
By reducing the number of different choices that engineering teams have, and opting for managed services wherever possible, Intercom ships code at an extremely fast pace with very few outages. In our conversation, Rich contrasts his experience at Intercom with his experiences working at Amazon Web Services and Facebook.
Amazon and Facebook were built in a time where there was not a wealth of managed services to choose from, and this discussion was a reminder of how much software engineering has changed because of cloud computing.
To learn more about Intercom, you can check out the Inside Intercom podcast.
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