Hightouch: Customer Data Warehouse
A customer data platform such as Segment allows developers to build analytics and workflows around customer data such as purchases, clicks, and other interactions. These customer data platforms (CDP) are often tightly coupled to an underlying data warehouse technology. Hightouch is a platform that provides an unbundled CDP–a platform that sits on top of your own data warehouse. Their platform is made up of two components 1. Reverse ETL – Connect your warehouse to Hightouch, paste a SQL query, and use their visual mapper to specify how data should appear in your SaaS systems 2. Audience builder – Allow less technical users like marketers to build audiences on top of the data warehouse and sync those to downstream marketing & ad platforms. The Hightouch team joins the show today to talk about what they are building and the CDP ecosystem as a whole.
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