Tag Shailin Dhar

Ad Fraud Overview with Shailin Dhar

http://traffic.libsyn.com/sedaily/ShailinPresentation.mp3Podcast: Play in new window | Download The Internet runs on advertising. Advertising is subject to fraud–but then again, so is every system of online transactions. The amount of money lost in electronic payments fraud and ecommerce scamming is probably much greater than what is lost due to ad fraud. So why do we keep covering advertising fraud on Software Engineering Daily? More of our audience needs to know about

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Ad Fraud In Our Own Backyard with Shailin Dhar

http://traffic.libsyn.com/sedaily/ezanga.mp3Podcast: Play in new window | Download The online advertising industry is a giant casino. Giant technology companies are the casino owners, online publishers are the casino employees, the brand advertisers are the victims who keep returning to the casino to lose their money, and the small adtech companies are the sharks who make lots of money exploiting the inefficiencies of the system. One of these smaller adtech companies is

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Ad Fraud Everywhere with Shailin Dhar

http://traffic.libsyn.com/sedaily/adfraudeverywhere_edited_2.mp3Podcast: Play in new window | Download Advertising fraud is easy, legal, and extremely profitable. A fraudster can set up a website, scrape content from the internet, and run programmatic advertisements against that website. The fraudster can then purchase bot traffic. Those bots will visit the page, consume advertisements, and return profit to the owner of the page. In a past life, Shailin Dhar worked for a company that set

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