Ad Tracking with Larry Furr

When you visit a web page, that web page can write data to a file on your computer, known as a cookie. Scripts on that page can also read from your cookie file to understand where you have been in the past. All of this data about you is getting shared between advertising companies like Google, Facebook, and AppNexus.

Ghostery is a browser extension that allows you to limit what you share with these online tracking companies. Larry Furr develops products at Ghostery, and on this episode he takes us through the process of how we are tracked through the Internet.

We also explore the topic of ad fraud, which is a theme we will continue to explore on SE Daily. If you have any information on ad fraud, or have recommendations for guests, please email me at jeff@softwareengineeringdaily.com