AI in Sales with Ohad Parush

To many people’s surprise tech sales is not much of an art. It’s actually a regimented science where reps have clear step-by-step processes to bring in new business. Each stage takes the customer closer to the end of the deal and consists of learning more about the customer’s needs. 

A CRM is a database reps use to track this customer journey allowing sales leaders to forecast their revenue, but the output is only as good as the input sales reps provide. Given the sales rep is the only person who talks to the customer, there’s no way for sales leaders to check the quality and completeness of the information reps are providing. This is where products like Gong come in. 

Today I met with a very special guest, Gong’s Executive Vice President of Research and Development, Ohad Parush. Gong gives their customers insight into sales conversations to provide more accurate data to sales managers. This in turn allows sales managers to forecast revenue better and coach their teams with greater detail…turning sales data from a game of telephone into a coordinated team sport.

This episode is hosted by David Cohen. David is a Software Engineering Lead at LinkedIn where he works on backend applications and APIs that power their enterprise data systems. In his free time, he is an AI enthusiast and enjoys talking about all things Software. You can contact him on LinkedIn or Twitter.

Show Notes:

Gong.io

Gong Culture

Sponsorship inquiries: sponsor@softwareengineeringdaily.com

Transcript

Transcript provided by We Edit Podcasts. Software Engineering Daily listeners can go to weeditpodcasts.com to get 15% off the first three months of audio editing and transcription services with code: SED. Thanks to We Edit Podcasts for partnering with SE Daily. Please click here to view this show’s transcript.


Sponsors

Make incredibly fast fault localization your second nature. Find the right issue the first time. Quickly optimize your code. Build reliable services. Create happier teams and customers. Production incidents? No sweat! Sign up for free Honeycomb at softwareengineeringdaily.com/honeycomb.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing and growing your business online so you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need, along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your business – you can get matched with new leads every day, and earn revenue share for every website you create. Head over to Wix.com/Partners and reimagine what your agency can accomplish. 

From startups to enterprises, engineering teams use ClickUp to collaborate on code, docs, goals, sprints, bug tracking, roadmaps, and more. You can also connect your favorite developer tools like GitHub, Bitbucket, and Gitlab to manage your code and team in one place. Don’t get stuck with Jira. Sprint through Agile with ClickUp and save one day every week. Try ClickUp for free today at ClickUp.com/sedaily!

Do you want your authentication system to be something your developers built as a side project? Or do you want an enterprise-grade solution that has compliance, security, and industry standards built-in as first principles? I’m describing Auth0, an identity platform built for developers. Your development team’s time is a scarce resource. Don’t waste it reinventing the wheel. With Auth0 you can save hundreds or thousands of hours in implementation and maintenance. With this premier solution for identity, you can configure advanced features like social login, single sign-on, and multi-factor authentication. Focus on what you’re good at and let Auth0 manage what they’re best at – helping you deliver the best, safest user experience possible. Make login their problem, not yours. Visit auth0.com to learn more.

It might be time to pack your bags and bring your unique talents to Nashville, Tennessee, where Amazon is hiring Software Development Managers to join their fast-growing team. In addition to the city’s vibrant food scene, bustling nightlife, cultural diversity, and thriving creative community, Amazon employees in Nashville also get to enjoy great comprehensive employee benefits – and pay NO state income tax. Now, if that sounds like music to your ears, then apply for a Software Development Manager position today at amazon.jobs/NashvilleSDM

Software Daily

Software Daily

 
Subscribe to Software Daily, a curated newsletter featuring the best and newest from the software engineering community.